ShadesOfMarketing

Thursday, August 11th,  Wale  took Philadelphia by storm. South Street traffic was nearly at a standstill as hundreds of people piled into the  TLA  to see  Maybach Music Group 's own hit the stage at the  Heineken Red Star Access  concert. Doors were slated to open at nine, but we all know these things never go 100% as planned. The line was sloppy but security was tight. The entry procedure was simple: Heineken Greenroom members were allowed to RSVP for them and a guest. Aside from  Wale , the talented  DJ D-Nice , and host  Rosa Acosta , the perks of this concert included free food and, yes, you guessed it,  FREE HEINEKEN ALL NIGHT ! As we entered the venue, Heineken models were there on the 'green' carpet greeting us, ready to take pictures with the guests. DJ D-Nice kept us entertained with his set made up of old school and new school hits. If there's one area I had no complaints in, the music was it.  DJ D-Nice ...

This Monday,  Janet Jackson  hit the stage at  The Tower Theater  for her ' Number 1s, Up Close and Personal ' tour. No opening acts, no collaborations, and no disappointments. If you've ever been to The Tower then you know how intimate of a venue it is. The stage was low and the crowd was close. The latecomers crept in as the show kicked off with a video performance of ' I Get Lonely ', and the crowd rose to their feet!  As it turns out, 'I Get Lonely' was the song that was dedicated to the City of Brotherly Love. On every tour stop, Janet dedicated a selected number one song to the city . Janet came out and her energy was undeniable. I had to check the year. I was surprised. No disrespect to a legend but Penny aint as young as she used to be ya'll. She performed various crowd movers or ' number one's ' (' All Night With Me ', ' The Pleasure Principle ', ' Control ', ' What Have You Done For Me Latel...

Hey guys! For those of you who missed it, this past Thursday, August 4th, Meek Mill  took over the streets of Philly with his  MMG  team as they shot the video for his single ' I'm A Boss '. Referred to as a 'summer anthem' Meek's ' I'm A Boss ' echoed through the streets of North Philly as we saw cameos from  Wale, Rick Ross, Ace Hood, Catya (Bad Girls Club), Beanie Sigel, Young Chris, Dave Patten , and various others! iSocialite has some  exclusive  behind the scenes pictures and video for those of you who just can't wait for the world premiere! And did I mention the video was directed by PHILADELPHIA's OWN  Benny Boom ?! How could I forget that! Check out the pics below!  Video coming soon ! --- Nola Darling

iSocialite was backstage this weekend at the  Charlie Mack Party for Peace fashion show, hosted by  Lisa Raye  and showcasing the artistic opinions of several local designers. Although these events are for a great cause and many supporters created an engaging atmosphere, the entire weekend was in complete disarray and left us many questions about how the PR & event mangers handled it all. Hopefully next year will be better. Through our own efforts, we got a chance to chat with a stylist for  Debonaire Models  by the name of  Jamal . He gave us some details about their upcoming August Launch and as everything gets finalized iSocialite will keep you updated! Jamal described his style as 'classic sheek' and this was clear in not only the order of his model's clothing, but in his as well. A little camera shy, he didn't want to take a picture but I wish you guys would have been there, he was very dapper! I'd let him dress me any day! Along w...

This weekend marks the 8th Annual Charlie Mack Party for Peace Celebrity Weekend! If you don't know who Charlie Mack is or you're unfamiliar with this weekend maybe you haven't looked close enough because its quite difficult to miss this 6'7" 280lb guy. A Philadelphia native and former self proclaimed "hustler", Mack started his party for peace events in 1990 as simply a basketball game. His childhood antics combined with the loss of his two brothers compelled him to assist in making a change to his hometown. He believed that celebrities had an effect on the youth so he invited his friends along to engage in this fun filled game. Mack has now transformed a simple game into a highly anticipated annual event promoting non violence and the importance of education. There was no basketball game this year, however, iSocialite was on hand at the first 'Talented Teens Competition' where five lucky teens were awarded with scholarship money. It...

Woke up this morning and of course the first thing I did was...yes, you guessed it: check my twitter timeline. Well, on my way to the bathroom of course. When my mom wakes up the first thing she does is turn on the news but, I'm 21, Twitter IS my CNN. Needless to say, I was appalled with what I read: Philly To Fine Pedestrians for Walking and Texting. Now ya'll know Twitter kills people (RIP Hugh Hefner?) and if you're from Philly (which I am) the 'slander' is at an all time high. So with fake deaths and no country for nothin' I can't take too many tweets seriously. So of course I did my own research. Apparently unbeknownst to me, a resident of Philadelphia, the City of Brotherly love (ha!) launched a new program in May entitled, "Give Respect, Get Respect" which is aimed towards eliminating bad behavior on and off the road. I'd vaguely heard about this 'campaign' in the past, it also cracks down on bicyclists who ride on sidew...